Online editions winning favour

According to Neilsen/Net Ratings, nearly one-fifth of web users who read newspapers now prefer online to offline editions. Newspaper publishing revenue is growing slowly, but remains in a prolonged slump. Internet companies such as Google and Yahoo have been posting booming revenue gains on a revival in more traditional online advertising, as well as fast-growing Web search ads. In response to the increased traffic to news sites, online editions of newspapers often now include frequent news updates, original content, message boards and editorial blogs. See full report from Reuters here