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"We're on the cusp of another revolution (in the) three legs of the publishing stool - publishing, distribution and advertising. Audience expectations are changing, and news organisations must align with that.The challenge is organising information. Previously, legacy newsroom produced the bulk of the content, and derivatives moved downstream to other platforms. But news no longer is a sufficient organising principle around which to build a publishing business."
-- Kinsey Wilson, editor-in-chief, USAToday.com
See 'Cross-Platform Teams: How to Practise What You (and Others) Preach'