Making content media-independent

"Newspapers will have to review their structural arrangements. Their added value is in content, not in printing presses. A structural separation is needed and the content business should be media-independent - in other words, news and information should be provided in whatever format the customer fancies (and is willing to pay for). This will most likely be a combination of text, video and audio—in other words, Internet, broadband TV and podcasts, etc. My advice to many media companies has been to train their journalists to be multimedia journalists. The journalist should be able to generate a text article from an interview, also put the interview (or a summary) on video and make audio versions available as well."
- Communications analyst Paul Budde

The risk of not adapting

"The main problem with newspaper websites is that publishers have been reluctant to change their analogue business models and newsrooms their analogue journalism in order to adapt to the rising digital storm. Publishers' shortsighted vision, based mostly on pleasing investors, made them blind to the changes the Internet is bringing further down the road. Because of this, newsrooms have been losing the resources, financial and personnel, they need in order to adapt instead of lowering profit expectations and investing their money back into their digital journalism development."
- From the Editors' Weblog