Friday, March 10, 2006

Media as a 'cloud seeder'

Reuters boss Tom Glocer calls it a 'Gutenbergian transformation'. Whatever it is, this global media executive caused a stir when he told an online publishers association conference in London what the 'old media' needs to do to reinvent itself in the digital age:

"I believe that the role that “old” media companies have in the truly 'new' media age, is that of content facilitator or seeder of clouds, tool provider and editor. We are the go-between – providing the structure and support - the connective tissue between the information supplier and the consumer, even if they are often today the same person!"

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